#ad I love that this cream is one that goes a long way as I only need to apply a thin layer on my face during each application. After use, I feel that my skin feels firmer and looks more radiant. I love that this is a multi-use cream and that I can not only apply this to my face but also my neck and chest area to target fine lines in these areas also. How to use: I apply morning and night. In the morning, I apply it after my serum and before my SPF. It is recommended to apply this cream after using any retinol products on your face during your evening skincare routine.