This is fabulous serum. After using it for a while my skin texture looks a lot improved. I apply it once in the morning, a few drops on my palm of the hand and dab onto my cheeks, forehead and neck. My skin looks healthy, hydrated and also this serum gives my skin firmness.My wrinkles are slightly reduced and my skin looks so smooth on touch. Wonderful serum that is a good addition to my everyday routine.